News Synergy Mobile Apps
News Synergy is the industry's leading mobile app that distributes locally branded content to mobile devices. The complete mobile distribution solution utilizes a locally branded interface to distribute news, geo-located weather, sports, politics, entertainment, photos, videos, deals and more to Apple® iPhone®, iPod touch®, iPad® and Google™ Android™ mobile digital devices.
Locally Branded & Locally Controlled
News Synergy takes the very best of media companies’ on-air, online and print coverage, and wraps it into a superior mobile experience for consumers. Leveraging local content, media companies simply access the News Synergy Admin to set up and locally control their mobile app with company logos, local content feeds, navigation, customized product descriptions and more, maintaining consistency across all local products. The on-demand ability to change content anytime, anywhere makes app updates for rebranding and the addition of new content categories simple and easy.
We are so confident media companies will value the News Synergy experience, we offer locally branded developer accounts to extend local branding and provide local control of app store accounts for audience portability. With locally controlled store accounts, media companies have the flexibility to transition to a new app – not that you will want or need to with News Synergy.
Industry First Content
Weather Central Interactive Radar
Weather Central integrates its high-resolution radar, clouds, Futurecast content, a Microsoft® Bing™ map and interactive capabilities such as pan, scroll and zoom down to the street level to provide the most engaging radar experience available on mobile devices.
Smoothview™ technology keeps the radar focused at any zoom level, ensuring that consumers are presented with an accurate, hyperlocal radar presentation. Weather Central Interactive Radar is geo-located to ensure consumers view relevant weather radar at home and on-the-go.
Unlike other mobile devices, News Synergy exclusively integrates Adpay classifieds in the app. All classified listing categories, such as Garage Sales, Open Houses, Auto and Services, are keyword searchable and immediately accessible to on-the-go consumers. Classified listings can include maps and turn-by-turn driving directions to ensure consumers easily find a path to the advertiser’s door. Advertisers can even order and place classified listings from their mobile device in real time. News Synergy adds value to your classifieds through exposure to a highly engaged mobile audience.
Polls and Contests
News Synergy engages consumers with industry-first polls and contests that are integrated in the app. Media companies can employ text-2-win, text-2-vote, text-4-info and text-2-broadcast campaigns to engage consumers, develop and build loyalty programs and generate sponsorship revenue.
Automated and push alerts can be employed to deliver content to consumers, such as breaking news, school closings, severe weather, traffic delays and more. Media companies can also use alerts to notify consumers of live streaming audio and video events, keeping them in-the-know while they are on-the-go.
In a few simple taps, mobile consumers can share content with family and friends by email, text message or notify the masses in Facebook and Twitter, extending media company brand and distribution worldwide.
All News Synergy apps employ geo-located advertising, enabling media companies and their advertisers to target ads down to a one-half kilometer radius. Whether consumers are at home, on vacation or traveling for work, they will find ads and offers for products and services in their areas.
Locally Sold or National Backfill
All ad positions on News Synergy can be sold locally, or filled nationally for automatic revenue, including high-CPM revenue with Apple iAds. In addition, sponsorship can be sold for the entire app or by category.
Ad Serving Metrics
Selling mobile advertising is difficult without comprehensive metrics. News Synergy offers the most comprehensive mobile advertising analytics available in the industry. Yield management, geo-targeting, day parting, and industry-first forecasting and pacing target ads to run when and where advertisers want them to appear, eliminating the guesswork.
While most local media companies offer News Synergy as an all-inclusive news and weather app, standalone apps are available for events such as fairs and festivals, content verticals such as high school sports and weather only, as well as to distribute local coupons, discounts and deals with News Synergy Deals. Whether your local media company needs an all-in-one or standalone app, News Synergy delivers.
Native Device Support
News Synergy supports the most popular mobile digital devices, including Apple® iPhone®, iPod touch®, iPad® and Google™ Android™. All News Synergy apps are native, meaning there is no need for consumers to stretch apps for viewing. Media companies appreciate native apps because most app changes are dynamic, meaning they do not require resubmission to the Apple App Store℠ or Android Market™.
*Additional fees may apply.
News Synergy Deals Mobile Apps
News Synergy Deals, brought to local media companies by Adpay and Inergize Digital, is the industry’s first geo-fenced mobile app that delivers local coupons, discounts and deals to Apple iPhone, iPod touch, iPad and Google Android mobile digital devices.
Patent-pending geo-fencing technology by Inergize Digital enables local media companies and their advertisers to target coupons, discounts and deals by geographic regions and categories. Local media companies define geographic regions and categories based upon retail and population density. Three coupons, discounts or deals are displayed on each screen by region and category to generate even greater revenue for premium positions.
News Synergy Deals is offered as a standalone app or it can be integrated in a News Synergy news, weather or event app, making it easy for local media companies to select the implementation that best supports their mobile and sales strategies – all while exceeding the needs of advertisers and consumers. Start capturing mobile deals revenue with News Synergy Deals today!
Locally Branded & Locally Controlled
News Synergy Deals mobile apps are submitted under the local media company’s developer accounts in the Apple App Store℠ and Android Market, making it easy for the local media company to manage the app and control consumer communication. All apps are branded with the local media company logo only for increased brand extension.
The local media company leverages the News Synergy Deals Admin to set up, customize and control the app. The local media company can either manage all advertisers’ apps or provide advertisers account access to upload, manage and measure their ads directly in the News Synergy Deals Admin. With account access from the local media company, advertisers can easily view reports by date range, date mode, mobile platform, category and deal with grouping options.
News Synergy Deals employs patent-pending technology that enables local media companies to geo-fence coupons, discounts and deals by neighborhood, population density and market wide. Categories and subcategories are defined and controlled by the local media company, making it easy to target any business type at any time for increased revenue and consumer engagement. Local media companies can also offer day parting to local restaurants for breakfast, lunch and dinner specials or change the deal after reaching maximum exposure.
News Synergy Deals lists coupons, discounts and deals that are available to consumers based on their selected locations. With no credit card transaction required, management is a breeze. Coupons, discounts and deals are offered by local businesses that consumers can easily show in-store to redeem, providing an environmentally friendly solution to printing and clipping.
To reach nearly all mobile consumers, News Synergy Deals includes mobile websites optimized for the latest HTML5-enabled browsers as well as widgets to offer coupons, discounts and deals on primary websites. Unlike competing systems that require local media companies to relinquish consumer contact lists to build a third party's database, News Synergy Deals clients control and grow their consumer contact lists through app downloads for maximum impact and value.
The mobile monetization opportunities with News Synergy Deals are virtually limitless. Local media companies in small markets that offer three deals per category, six categories and 10 sellable regions at $3.00 per day generate $197,100 in annual gross revenue. Local media companies in large markets could generate $1.3 million in annual gross revenue with three deals per category, six categories and 40 sellable regions. Want even greater revenue? Simply add more regions and categories to reach full revenue potential with News Synergy Deals.